BRANDING & IDENTITY
Branding, in recent years, has become a fiercely significant cornerstone of marketing. Gone are the days when designing a nice looking logo will suffice. Branding today is about the relationship your product or service forges with its surroundings: it’s competitors, it’s customers, it’s staff, it’s environment and the larger world around it. Branding deals with story-telling, with language, with the senses. I work with clients to develop meaningful brands that tell stories, that engage users, that encourage positive word-of-mouth and that essentially become profitable market leaders.