As brands move their transactional businesses online, producing e-commerce that makes businesses more profitable and disruptive has become more important than ever before. My first tech startup, BOUF.com, saw its visitors switch almost overnight from browsing on their PCs in endless versions of Internet Explorer to using iPhones & Android devices on the move. Combining analytics with a high degree of creativity is key. From prototyping MVPs, software specification, wire-framing and UX/UI design, to programming, merchandising, algorithm optimisation, AB testing, push notifications, conversion optimisation and logistics expertise, I will work with you alongside specialist partners to develop a world-class product.

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