Swiss Re - Branding

The Swiss Re Group is a leading wholesale provider of reinsurance, insurance and other insurance-based forms of risk transfer. Dealing directly and working through brokers, its global client base consists of insurance companies, mid-to-large-sized corporations and public sector clients.

Working within the Frost Design London team, I was tasked firstly, with bringing the logo, designed by Vince Frost, to life. Several iterations were created for use across the Swiss Re offices (including their HQ at the Gherkin) and online. I used Flash to create super-lightweight vector animations that would scale easily and be fast to stream.

As one of our largest clients, we had a great deal of literature to design, artwork and send to print. We produced a range of tactile covers that could be used in a variety of scenarios. Attention to detail was key, and using techniques such as embossing and foil-blocking on uncoated stock helped to convey quality. Vast annual reports were made accessible and easy to digest using a combination of full-bleed photography, tight typographic treatment, contrast in scale, and an appreciation for white space. We generated quirky, fold-out literature that helped to engage readers and communicate well.

Swiss Re Branding and Design

Swiss Re Branding and Design