Alex Griffin helps clients develop business plans and brand strategies that are intelligence-led, and achievable. Strategic input ranges from financial modelling and forecasting, market research to identify commercial opportunities, customer insight and brand positioning, process and service design, team building, tech strategy and compiling presentations to raise funding.
Branding & Creative
In today’s fast-moving digitally connected society, branding goes far beyond a logo design, determining how businesses engage with their customers, with their staff, with the competition. Branding defines how businesses communicate, how their services and processes are designed, how their identity is realised across everything from mobile apps and advertising campaigns, to staff incentive programmes and merchandising strategy. With a track record working for leading global brand agencies including Wolff Olins and Interbrand, and clients spanning many sectors including Manpower, Tetley, Deutche Borse, Thomson, First Choice, Sony and Philips, Alex will work with you to carve out a brand that differentiates and makes business easier. Services include brand strategy, graphic design, service design, naming, positioning, corporate identity, brand guidelines, digital brand management, internal brand engagement, web and mobile design, packaging design and point of sale.
E-Commerce & Marketplaces
As many retailers and services move their transactional businesses online, producing e-commerce that makes businesses more profitable and disruptive has become more important than ever before. E-commerce is a highly analytical game that also requires a high degree of creativity to ensure users are firstly understood, then engaged at every point of their journey, provided with the correctly targeted information they need to buy into a service or product. From concept, design, technical specification, digital development, product sourcing & merchandising, to algorithm optimisation, AB testing, recommend technology, integrated email, push & sms communications, conversion optimisation and supply chain and logistics expertise, Alex Griffin and his team of specialist partners can help you deliver the killer e-commerce service you need. While there are plenty of off-the-shelf solutions, no-one ever stood out by blending in. Having a defining strategy, a core idea that sets you apart, the correct technology tailored to your business requirements and a streamlined set of processes and user journeys, supported by reliable fulfilment services can mean the difference between a business that survives, and a rocket-powered business that reaches the stars.
Extremely transparent, easy to track, and centered around achieving great ROI. Alex and his team can help drive sales, engagement and profitability for your company. Marketing campaigns typically focus on PPC, Affiliate marketing, Remarketing, Email Marketing, SEO and Social Media Marketing. Most clients attribute the largest percentage of their online marketing spend to PPC however, as it drives measurable results that can be optimised in real-time.