I founded Stuckup as a place to curate the best artists I could find and provide them with customers and a premium printing, framing & fulfillment service so that they could focus their efforts on making incredible art.
The process of discovering art you truly love can be a disparate and lengthy one. From Instagram, TikTok, Etsy, Art galleries, Art Fairs, Interior Design programs and in-store selections. Typically, just 10% of the art will generate 90% of the sales, because there is so much mediocre work out there that consumers must sift through to get to the good stuff.
When I moved from London to New York, I attempted to make my apartment feel like home with artwork, photographs, frames and decals, but became frustrated at the lack of curation, and the wide variety of pricing and quality.
My goal was to make it simple for users to upload their own pictures, or discover inspiring art, and then preview them in beautiful frames and on canvases, quickly and intuitively, and order them in a 1-step checkout, all of course provided with speedy shipping and easy returns.
1. MixPix™ by Stuckup
My goal was to make it simple for users to upload their own pictures, or discover inspiring art, and then preview them in beautiful frames and on canvases, quickly and intuitively, and order them in a single 1 step checkout.
I began by designing and building the engine for MixPix - user uploaded images printed onto square aluminum dibond sheets, with a "peel & stick" mounting method.
2. Artist Profiles, Follow Artists & Notifications
Taking a leaf from Instagram's playbook, my engineer and I designed and built artists storefronts and a "Follow" function enabling users to follow artists they like, receive notifications when those artists upload new work, and see recommendations for similar artwork.
3. Limited Edition Framed Prints
At the heart of the sales mechanic, I designed a mechanism whereby artists could list limited edition artwork. As the edition sells out, the prices goes up, so customers are highly motivated to purchase early. This sense of urgency ensured that users would check-in often, reinforcing the feedback loop and keeping customers active and engaged.
With my lead engineer, we designed and built an intuitive 4 step flow for choosing a montage layout, uploading and cropping your images, selecting from our range of 30 curated frame mouldings, and then personalizing the frame with custom mat sizes and colors. The result has been a fantastic, unique and incredibly easy way to order beautiful montage framed prints with your favorite photos.
My mission was to sell 10,000 units, and 2 years later thanks to partnerships with Staples, Sharper Image, Amazon and Walmart, I have more than doubled that figure proving that the product is solving a genuine, universal problem that people from many different backgrounds and sectors have experienced.
The future is bright ☀️ The future is SunShader.
