Alex Griffin is a strategy and design consultant working with tech companies on both sides of the pond, in London and New York.


I love to build useful, innovative tech products and services with great people. I partner with accomplished industry experts to build solutions and products for my clients and for myself. I share my time between London and New York City, and operate a consultancy called Orchestrate which I launched in 2016 in Brooklyn, New York.


Since graduating as a designer in 2003, I have worked across a range of sectors, developing a broad range of creative, strategic and digital expertise on the way, as CEO at BOUF - a curated marketplace I founded and sold in 2015 to Europe's largest publicly-floated media company, as General Manager at Kit in New York (a startup backed by Expa and Garrett Camp, co-founder of Uber), as a consultant at Wolff Olins in London, and in helping my clients grow their businesses since 2000.


Driven to succeed and hard-working, with a 1st Class BA Hons in Design and strong communication skills. Fluent in the industry-standard toolkit; Adobe Creative Suite, Agile, Jira, Slack, Asana, Git, prototyping, GA, and most CRM, CMS & E-commerce frameworks. I enjoy working within down-to-earth, talented teams, comfortable creative brainstorming or crafting a detailed business model.


I'm interested in meeting clients, networking and finding opportunities to disrupt categories, particularly in London, New York City and California. Drop me a line here if you'd like to talk.


Recent achievements include winning the £50k Metro Venture Candy Award, the Shell LiveWire Entrepreneur of the Year Award for London and the South, raising investment from 12 top UK and European investors and successfully selling Bouf Ltd to Sanoma Corporation.

  • Alex Griffin Shell LiveWire Young Entrepreneur of the Year 2007 Winner London & the South of England
  • Alex Griffin Courvoisier Future 500 Award Fashion & Interiors 2008
  • Alex Griffin D&AD Best New Blood Award 2003
  • Alex Griffin Metro Venture Candy Award Winner
  • British Council UK Young Design Entrepreneur 2009 Shortlist