Alex Griffin is a British, strategic, creative operator working on both sides of the pond in London and New York.


I thrive on the challenge of dreaming up and delivering innovative products and services. Helping company's to identify opportunities to innovate, and to plan for and realise such innovation is what makes me tick.


Since graduating as a designer in 2003, I have worked across a range of sectors, developing a broad range of creative, strategic and digital expertise on the way, as CEO at BOUF - a curated marketplace I founded and sold in 2015 to Europe's largest publicly-floated media company, as General Manager at Kit in New York (a startup backed by Expa and Garrett Camp, co-founder of Uber), as a consultant at Wolff Olins in London, and in helping my clients grow their businesses since 2000.


Driven to succeed and hard-working, with a 1st Class BA Hons in Design and strong communication skills. Fluent in the industry-standard toolkit; Adobe Creative Suite, the Agile development process, Jira, Slack, Asana, Git, prototyping with wireframes and Invision, GA, and most CRM, CMS & E-commerce frameworks. I enjoy working within down-to-earth, talented teams, comfortable creative brainstorming or crafting a detailed business model.


I'm interested in meeting clients, networking and finding opportunities to disrupt categories, particularly in London, New York City and California. Drop me a line here if you'd like to talk.


Recent achievements include winning the £50k Metro Venture Candy Award, the Shell LiveWire Entrepreneur of the Year Award for London and the South, raising investment from 12 top UK and European investors and successfully selling Bouf Ltd to Sanoma Corporation.


I hold an O-1 Visa to work in the United States, valid until 2019.

  • Alex Griffin Shell LiveWire Young Entrepreneur of the Year 2007 Winner London & the South of England
  • Alex Griffin Courvoisier Future 500 Award Fashion & Interiors 2008
  • Alex Griffin D&AD Best New Blood Award 2003
  • Alex Griffin Metro Venture Candy Award Winner
  • British Council UK Young Design Entrepreneur 2009 Shortlist